Trends come and go but sustainability is here to stay. As we continue to expand on green beauty and sustainable solutions, brands are trying to pivot and change their product packaging for the greater good. 

The word “sustainability” has many meanings in itself, leading brands to become easily overwhelmed during the transition process. In short, sustainable beauty means that the products (and packaging!) are safe for people and the environment by using non-toxic ingredients. 

Here are 3 things to consider when making your brand more sustainable:


Be clear and transparent on your sustainable mission. Answer the Who, What, When, Where, Why and How then relay this information on your website, packaging and marketing strategy. Provide consumers with knowledge and education around your sustainable efforts letting them know how you are making a difference, with their support.


Take a look at your product offerings and ask yourself, “Can we make some clean and sustainable changes to our formula without compromising performance?” This is the age-old question when it comes to clean or natural formulas. Work with R&D to see how you can “clean up” your formula and remove any toxic ingredients. This can take time, but it is important to make sure the formula performance is not affected during any changes. If this is not something you can do then take a look at other options, such as your product packaging.


As the demand for sustainable packaging increases, so do the packaging innovations! Suppliers are continuously working on new technologies to implement in packaging that will allow brands to limit waste and toxins. There are many routes to take for packaging such as refillable, PCR, glass/recyclable, and much more. It is important for brands to take a step back and look at their product line or collection as a whole to determine the best way to move forward.


Refillable Packaging

At SeaCliff Beauty, we offer a variety of packaging and turn-key solutions to help with your sustainable journey. As a leader in the beauty packaging industry, our team of packaging experts are looking forward to working with you. Our sustainable options include Mono-material pumps/jars (all PP), Refillable jar/pump systems, Bioresins, add PCR from 30-100% and more. Whether you are looking to reduce, reuse, recycle, or all of the above, we’re here to help! 

For more information, please get in touch with us via email at or click here to book a call.