Our oceans are suffering from plastic pollution. Each minute, the equivalent to one truckload of plastic waste
ends up in the sea, disrupting its delicate ecosystem.

Ocean-bound plastic is plastic waste from the ocean, coastlines, and uncontrolled landfills at least within 50km of the coast. Due to a lack of
waste management systems and infrastructures, most of the plastic in coastal regions ends up in the ocean.


of the sea’s surface is polluted by plastic waste


tons of plastic are dumped in our oceans every year


of plastic produced is packaging, used just once


species are harmed by marine debris

Seacliff Beauty in Partnership with #tide

Fill out the form below to get access to our full Ocean Plastic Packaging Solution Presentation.

#tide ocean material®


#tide ocean material®

#tide ocean material® is an ​​award-winning resource
made from 100% ocean-bound plastic and compounded with
renewable energy.

Ocean-bound plastic is collected, sorted, shredded into
flakes, and washed. It’s then processed regionally to reduce CO2-Emissions and transportation,
allowing the material to live
a second life as packaging.


The Upcycling Process


step 1



step 2

sorted, cleaned, shredded


step 3

engineered into raw material


step 4





#tide has build a strategic partnership with Norwegian tech company, Empower to keep track of #tide's ocean material flow through every step of the journey. Data such as photos, dates, volumes and information about each individual process is saved on a public blockchain for maximum transparency and security.

Every batch of #tide ocean material has its unique material passport, accessible through a QR code making the journey fully traceable from the end-product back to where they were collected.



In 3 years, #tide has upcycled the equivalent of more than 30 million plastic bottles.


There is 0% of virgin plastic present in #tide ocean material®.


The upcycling process produces up to 80% less CO2 emissions than producing virgin plastics.


our #tide ocean material® Packaging

Join us in revolutionizing the meaning of sustainable beauty. Contact us to learn more about how you can use ocean plastic in your packaging.


What happens when consumers scan the QR code to track the Ocean Material?

Scanning the QR code leads to a unique microsite known as the Material Passport, generated for each order which details the following info:

- Material type (eg. Polypropylene, PET, etc.)

- Volume

- Date of collection, processing, shipping, etc.

- Material Journey: Map showing where each step of the collection, aggregation, processing and shipping. Including photos of each step.

- General info about #tide (video, photos, story)

Is there sufficient stock available or concerns with supply?

We expect 30 days lead time for big volumes. It is important to note that pollution of plastic in the ocean increases by 8’000’000 Tons every year, which means there is a sufficient amount of waste for #tide to collect. Additionally, #tide is expanding its collection efforts from Thailand, Indonesia and the Philippines to also Mexico, Columbia, Ghana, South Africa, Lebanon, Maldives and Brazil by 2025.

Where is the ocean bound plastic being collected? What countries specifically?

Our main focus is Southeast Asia, specifically Thailand, Philippines and Indonesia. These are countries that are particularly affected by ocean-bound plastic pollution. In fall 2022, #tide has also launched its first project on the American content at the Caribbean coast of Mexico.

How much does adding OB material increase cost?

As the cost of virgin plastic has increased a lot in recent times due to the shortage of fossil resources such as raw oil the energy crisis has made recycled plastic an even more attractive option than it already was before. The big impact of #tide’s OBP – social value, environmental value and marketing value –  clearly exceeds the additional costs.

What type of plastics are available using #TIDE plastic? 


Can I use this with any component?

Yes, you can mix it with mastercbatch colors, or other additives if needed.

What percentage of OB plastic can be used?

Uo to 100% Ocean-Bound Plastic resin

Does adding OB plastic affect color?

OBP isn’t as pristine as virgin resin, however we are seeing an improved quality over local PCR.  OBP can be colored with any pantone colors. Percentage of color will depend on the color but it’s between 2-5% of the masterbatch color you need to add during the injection.

How does block chain technology work; how does the QR code work?

The blockchain functions as an immutable ledger where every transaction is documented. All the respective data (volume, geolocation, date, photos, etc.) is stored on a public blockchain. The QR code links to a Material Passport which contains data of the existing supply chain.

Can components made with OBP plastic be recycled?

Yes, you can recycle it easily as the upcycling process of our OBP is mainly mechanical.

How to recycle packaging made with #tide ocean material®?

Every country has its own recycling systems, easiest is you bring your plastic packaging with your other plastic waste to your local recycling center.

Where are the collected plastics processed?

#tide wants to reduce transportations and therefore is processing on 2 different continents to serve manufacturers in Asia and Europe. Coming soon: A processing facility in Mexico to serve North America.

What is the difference between #tide Ocean Material and its competitor?

The main difference really lies in the business model. Competitors buy and sell various types of recycled plastic from various origins, not all of it ocean-bound or even ocean-related. #tide’s efforts are laser focused on ocean-bound plastic and in full control of their supply chain, from the sourcing up until the moment Seacliff Beauty takes over the material, to our customer. Being in control allows us to have unmatched traceability on our materials. Which is of outmost importance as transparency is the best way to counter skepticism and allegations of greenwashing while also providing the most straightforward path to building trust within our customers and their end-users.